Eastpack

Visual Design
As a Graphic and Apparel Designer at Grand Studio in Zurich, I created typographic patterns and illustration compositions for Summer and Winter collections for technical sportswear and streetwear brands, including Eastpak. Working from creative briefs, I developed bold graphic, pattern, and photographic designs for the brand's iconic backpacks, transforming concepts into functional, market-ready products.
Role: Designed typographic patterns, illustrations, and photographic graphics for Eastpak's Summer and Winter backpack collections, working from creative briefs at Grand Studio in Zurich.
Challenge: Create original graphics that balanced Eastpak's iconic visual identity with seasonal trends, while adapting seamlessly to the technical constraints and construction of its backpacks.

Results: Delivered a range of bold, functional designs that were successfully integrated into seasonal collections, translating creative concepts into market-ready products while maintaining a strong and recognizable brand identity.

Client: EASTPACK
Agency
: Grand Studio. Zurich.